Tuesday 16 February 2010

Brewdog - Sense of Humour Failure.

So the Brewdog boys are competing with a German brewery to produce the world's strongest beer.

Brewdog's latest offering is "Sink the Bismarck".

The reference is of course to the German battleship the plucky underdog Brits sank in 1942.

If you are tempted to have a snigger at the name of the beer think about this: would it be funny if the German brewery produced a beer with the name "Sink HMS Hood"?

HMS Hood was a British battle cruiser sunk in battle against the Bismarck in the Denmark Strait in 1941. Only 3 of 1,418 crew survived.

[Let's not forget 1,995 of 2,200 of the Bismarck's crew also died]


  1. "... and a half of United Airlines Flight 93, please."

  2. As the humour level is about on a par with a Daily Star soccer game related headline you might expect it to be up my street. It isn't though. Isn't it time we defined our relationship with the hun beyond beating them in 2 world wars and concentrate on the fact we beat them at footie in '66?

  3. Scotland didn't beat Germany in 1966 though.

  4. okay then "the bit of blighty that matters" beat the hun in '66 whilst the rest of the miserable sulking island polished the chip on its shoulder.

  5. Cookie, if you are going to adopt a (bizarrely selective considering some of your blog posts) pc tone, it's probably best not to immediately evoke stereotypes.

    Chippy sorts from the north, indeed..

  6. I'll adopt whatever hypocritical tone I like, stolen bin.

  7. this is just rotten really, shepherds neame has run this strand of humour into the ground their past anmes have been quirky annoying so but quirky none the less this is just childish. Sure they believe all publicity is good but you can only be rebellous and cool for a short time as witnessed by the Iggy pop he just looks sad in the recent insurance ads. All for humour but this joke isn't funny anymore.

  8. Aren't the Windsors krauts?

  9. it was named to counter the brewery that out ABV'd their beer Tactical Nuclear Penguin.

    A German brewery produced a higher gravity beer called, wait for it...BISMARCK.

    Hence their 'bigger' beer was then called SINK THE BISMARCK, no racism just banter between breweries.

    1. Wait for it... no they didn't. The beer that out-ABV'd Tactical Nuclear Penguin was Schorschbräu Schorschbock.