Pumpclip Parade: bad design

Showing posts with label bad design. Show all posts

Wednesday, 12 February 2014

Cap House Brewery – "Blonde & Beyond"

Cap House Brewery – "Blonde & Beyond".

Spotted by @greatheckbrew

Friday, 16 November 2012

York Brewery – "Stocking Filler"

York Brewery – "Stocking Filler."

Submitted by www.theormskirkbaron.com/

Friday, 29 July 2011

Poachers Brewery "Poachers Pride"

Poachers Brewery, "Poachers Pride".

Thursday, 28 July 2011

Slater's Top Totty

Yes, we do realise this has appeared before, but as this is such an excellent picture, and the previous post was the bottle version, so it's getting a post of its own.

Slater's "Top Totty".

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About this Blog

A straw has broken the camel's back.

We have several bones to pick with the world of cask ale – cringe-inducing beer names, woeful artwork and generally execrable branding.

Why, when there is the continual background murmur "we want more people to try cask ale", do brewers keep giving their beers cringeingly bad, wince-inducing names and wilfully amateurish artwork?

It must stop!

Only by naming and shaming the culprits can we improve the presentation of cask ale.

This is how it works: when you come across a bad pumpclip (name or image or both) take a pic with your mobile and upload it!

Email your picture as a jpg attachment to pumpclip.parade@googlemail.com . You can add your own text too – tell us what you think. Your email won't be published immediately as we'll need to filter out spam and high-spirited pranksterism.

Just for the record, the straw that has broken the camel's back is "Dognobbler" – hang your heads in shame Wylam Brewery.