Shep's Legendary "Bottle of Britain" Campaign.

Brewdog - Sense of Humour Failure.

So the Brewdog boys are competing with a German brewery to produce the world's strongest beer.

Brewdog's latest offering is "Sink the Bismarck".

The reference is of course to the German battleship the plucky underdog Brits sank in 1942.

If you are tempted to have a snigger at the name of the beer think about this: would it be funny if the German brewery produced a beer with the name "Sink HMS Hood"?

HMS Hood was a British battle cruiser sunk in battle against the Bismarck in the Denmark Strait in 1941. Only 3 of 1,418 crew survived.

[Let's not forget 1,995 of 2,200 of the Bismarck's crew also died]