Aesthetic Atrocities From The World Of Beer. We love the stuff, but bloody hell, some brewers should be tied up in hop pockets and beaten with malt-shovels.
"Of those who’d chosen a beer they didn’t know, the majority couldn’t remember either the brewery or beer names".So it doesn't really matter if the beer name is an awful pun, then? Interesting...FWIW, the line about brewers not looking into eye-level branding is hogwash. That's why major brewers are installing taller fonts.