Tuesday, 14 May 2013

“You’ve got no marketing budget, you’re in an industry dominated by the giants, and the one thing you’ve got is your pump clip. Use it wisely.”

Link: Using your beer pump clips wisely to attract interest. 

1 comment:

  1. "Of those who’d chosen a beer they didn’t know, the majority couldn’t remember either the brewery or beer names".

    So it doesn't really matter if the beer name is an awful pun, then? Interesting...

    FWIW, the line about brewers not looking into eye-level branding is hogwash. That's why major brewers are installing taller fonts.