Beachy Head – "Christmas Jumper"

A couple of weeks a particularly unfunny beer name made the national news. Beachy Head Brewery's "Christmas Jumper". 


A "jumper" is the word in East Sussex used for someone who kills, or attempts to kill, themselves by jumping from the 530ft cliffs.


Roger Green from the brewery has defended the name as "derived from the woolly jumpers that Santa wears." Really? Where in Santa mythology is there anything about him wearing woolly jumpers? 


Apparently "It started life as a pump clip in one of the pubs with Santa in a jumper." Well, it may well have done, but it is unlikely the locals were unaware of the alternative interpretation of the name.


Here's the story in the odious Daily Mail (I've freezepaged it so the vile edifice doesn't get the benefit your clicks).