Aesthetic Atrocities From The World Of Beer. We love the stuff, but bloody hell, some brewers should be tied up in hop pockets and beaten with malt-shovels.
The umläut adds to the quality image, of course.And where is Cheshshire?
The umlaut makes it 'spaunk' - or is that the point?
The entire Blueball range, branding and logo is based on the same sort of 'LOL naked women' nonsense:http://www.yourround.co.uk/Brewer/Runcorn/Blueball-Brewery/WA7-4UA.aspxIt looks like they've put quite a bit of money and effort into their slick, sexist branding. And given the slang meaning of Blueball, their slogan 'Letting the good stuff loose' is equally as lame.
I think it's the "heavy metal" umlaut, which has no effect on pronunciation. We're in "Smell the Glove" territory now.
the whole lot of them at this brewery are pricks
Fantastic Beer though