Pumpclip Parade: November 2014

Tuesday, 25 November 2014

Kite Brewery - "Santa's Little Belter"

Kite Brewery - "Santa's Little Belter"

Spotted by @KristianDando

Unknown Brewery - "Sexy Lady"

Unknown Brewery - "Sexy Lady"

Pumpclip Parade's usual source of unknown beer names and breweries is Ratebeer. Unfortunately Ratebeer has a fit if you search on "Sexy Lady", so if anyone knows the guilty brewery, please let us know. Name and shame!

Spotted by @BierHuis1

Saturday, 15 November 2014

Stroud Brewery - "Asparagasm"

Stroud Brewery - "Asparagasm".

Spotted by @ChipCrawl

Thursday, 6 November 2014

Archers Brewery - "Empty Pockets"

Archers Brewery - "Empty Pockets"

Spotted by @Paul_Leike

Fyfe Brewing Company - "Weiss Squad"

Fyfe Brewing Company - "Weiss Squad"

Spotted by @Paul_Leike

Loch Lomond Brewery - "LochtoberFest"

Loch Lomond Brewery - "LochtoberFest".

Spotted by @GhostDrinker and @Watchmaker_72

About this Blog

A straw has broken the camel's back.

We have several bones to pick with the world of cask ale – cringe-inducing beer names, woeful artwork and generally execrable branding.

Why, when there is the continual background murmur "we want more people to try cask ale", do brewers keep giving their beers cringeingly bad, wince-inducing names and wilfully amateurish artwork?

It must stop!

Only by naming and shaming the culprits can we improve the presentation of cask ale.

This is how it works: when you come across a bad pumpclip (name or image or both) take a pic with your mobile and upload it!

Email your picture as a jpg attachment to pumpclip.parade@googlemail.com . You can add your own text too – tell us what you think. Your email won't be published immediately as we'll need to filter out spam and high-spirited pranksterism.

Just for the record, the straw that has broken the camel's back is "Dognobbler" – hang your heads in shame Wylam Brewery.